| Modulekode | TBE 706 |
| Kwalifikasie | Nagraads |
| Fakulteit | Fakulteit Ekonomiese en Bestuurswetenskappe |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. The managing of events and attractions as key focus area within the tourism landscape is becoming more competitive and sophisticated. Both events and attractions are significant core elements that assist in providing a sense of place and creating a certain magic for a destination. Major components of attractions and event management include the essential elements to manage any event within the MICE industry; a study of cultural festivals; sports events, social media/e-marketing; managing flagship attractions and events; and Special Interest Tourism (SIT). Researching global trends and changes in the global industry is imperative to manage events successfully and benchmark attractions. The understanding of current and topical issues within this industry is crucial to hone skills and insight to gain the competitive advantage and make a worthy contribution to this dynamic tourism industry sector. |
| Modulekrediete | 20.00 |
| Programme | |
| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 1 lesing per week |
| Onderrigtaal | Module word in Engels aangebied |
| Departement | Afdeling Toerismebestuur |
| Aanbiedingstydperk | Semester 2 |
Copyright © University of Pretoria 2025. All rights reserved.
Virtual Campus
Get Social With Us
Download the UP Mobile App